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The SaaS Launch Swipe File
40+ copy-paste templates for every stage of a SaaS launch: Product Hunt post, launch email, social announcements, onboarding sequence, and press outreach.
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What is this?
A SaaS launch has a dozen distinct copywriting moments — the Product Hunt tagline, the launch tweet thread, the first-day email blast, the onboarding sequence, the follow-up for trial users who didn't convert, and the pitch to journalists. Getting each one right from scratch during a launch is stressful and slow. This swipe file collects 40+ templates for every moment, with a formula explanation and a filled example for each. Use it to launch faster and with less copy anxiety.
Who is this for?
Solo founders and small teams preparing a public SaaS launch who want professional-grade launch copy without hiring a copywriter for each channel.
What you get
- Product Hunt tagline and first-comment templates
- Launch tweet and LinkedIn thread formulas with filled examples
- Launch day email (existing list) and cold outreach to journalists/newsletters
- Onboarding email sequence (5 emails) with timing and goal for each
- Trial-to-paid conversion email and churn recovery sequence
The SaaS Launch Swipe File
PDF · Instant download · $19 one-time
Frequently asked questions
Can I use these for a non-SaaS product launch?
Most templates apply to any digital product launch — apps, info products, agencies. A few are SaaS-specific (trial conversion, churn recovery) and won't apply to one-time purchases.
Are the templates AI-generated?
The structures and formulas are human-crafted based on real high-performing launches. Some examples were refined with AI assistance and then manually edited for quality.
What format?
PDF. Instant download after purchase.